Smith & Bucci Real Estate and Auctions, Inc

Auction Process Types of Auctions Auction Marketing Services Costs Our goal is to maximize the number of bidders, and to sell your property at the highest price. Direct Mail \| Brochure \| Internet \| Ads \| Signage \| Property Preview
Direct Mail: Smith & Bucci Real Estate and Auctions, Inc. has put together an extensive database of possible and probable buyers. Along with this database we enlist the help of a market specialist to determine other areas of interest. The market specialist will take in to consideration the location, style, and value of your property and target other specific buyers across the country. From this compiled list of potential buyers, each will receive one of our gorgeous custom brochures and an invitation to preview your property and attend the auction. We manage the entire process from list construction to postage and delivery dates.

Brochure: Smith & Bucci Real Estate and Auctions, Inc. will design a full color brochure with the interests of your property’s potential buyers in mind. We are not only showing the potential buyer a visual of your property but educating them on the market area and auction process as well. We begin by utilizing the services of a professional photographer to capture the uniqueness and beauty of your property and location. We then follow with a state of the art graphic design team to show potential buyers these photographs and property information in the most compelling manner. Our brochures are designed to leave a lasting impression and to move potential buyers to the next stage of preview.

Internet: New buyers are looking for properties every day via the internet. Our professionally designed website has all the information they need to view your property. Your property will have its own link to a beautifully designed web page showing the user a detailed view of your property. They will also get contact information as well as time and date of the auction. Your property will be listed in major search engines and will be easily found using the appropriate key words. For example, a potential buyer searching in Yahoo for “luxury home for auction,” will find your property at or near the top of this search result. We have the experience to ensure that your property is found on the Internet using as many key words as are appropriate.

Newspaper and Magazine Ads: A media schedule is designed exclusively for your property. This will include a presence in national, regional and local publications, and international where appropriate. We advertise in major publications such as the Wall Street Journal, New York Times, DuPont Registry of Fine Homes, Commercial Property News, and Crain’s Business Magazine. Our Media Coordinator is working to make sure that our ads are effective and highly visible in every publication.

Signage: It is equally important for our potential buyers to find your property easily. Directional signs are placed in highly visible locations directing buyers to your property from all areas of your market. These signs are designed specifically for your property and include property features, preview schedule, date of auction, website, and telephone number. A beautiful property sign is designed to identify your property. This sign is installed 30 to 45 days before your auction. An information box will be installed on selected signs which will give buyers the opportunity to acquire a brochure that did not receive one by mail.

Property Preview: The property preview virtually eliminates the in-convenience of last minute and unscheduled showings. We schedule a 4 or 5 day preview period immediately before the auction date. Smith & Bucci Real Estate and Auctions, Inc. has a professional auction staff on-site during the preview to give buyers the opportunity to tour your property and answer any questions. This preview period gives our staff the opportunity to meet your potential buyers and qualify them before auction day. We make sure that each potential buyer is explained the auction process and is given the information to become a registered bidder during this period.

Auction Process Types of Auctions Auction Marketing Services Costs

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