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sell select residential and commercial real estate we proactively
target and engage potential qualified buyers. At Smith &
Bucci Real Estate and Auctions, Inc., we believe that a seller
deserves personalized service tailored to their property and
their personal expectations. We find buyers using a customized
marketing program that exclusively promotes your property
at auction, as an important real estate event. The auction
event creates the sense of urgency that is needed to sell
the property on or before auction day. Many sellers of real
estate are frustrated with the lack of activity, and the length
of time their property has languished on the market. Many
times, the traditional method of selling a property is just
not working. At this level, a property needs much more than
a listing in the local MLS, a sign in the front yard, and
maybe an ad or two shared with the agent’s other listings.
This approach is simply not providing the service and results
a seller of luxury real estate deserves. The
key to success is to differentiate your property from all
of the others currently on the market, and to present your
property to qualified buyers of this type of real estate.
A buyer of a multi-million dollar property has many choices,
and money is usually never the determining factor in the
purchase. We study your property, and do extensive research
on other properties for sale in the area to determine your
property’s competitive advantages. Our professionals
then create marketing materials that feature your property
exclusively and showcase all of its features and benefits.
By marketing your property for sale at auction, your property
instantly becomes distinct from all other listings. While
the auction method is becoming a more popular way to sell
real estate, it is rare for two properties to be for sale
at auction in the same market at the same time.
Smith
& Bucci’s accelerated marketing program reaches
qualified buyers using a combination of methods that may
range from advertisements in national, international, regional,
and select local publications to direct mail brochures and
invitations to preview the property and attend the auction.
Since each property is unique, placement and choices will
vary depending on the property. It is critical to be specific
in targeting potential buyers. Many real estate firms or
auction companies will sell the benefits of their huge database
of buyers. It is not enough for a company to have a large
list. It has to be the right list for your property or it
is useless. There is no benefit of sending a brochure or
auction information package to someone that would never
be a prospect for your property. While it is possible, it
is unlikely that a person living in Alabama will be interested
in purchasing an estate in New York. At Smith & Bucci
Real Estate and Auctions, Inc., we are more selective with
our marketing. Our professionals consult with the seller
and other professionals to determine the characteristics
of the most likely buyer. We then create a custom master
list that includes potential buyers in specific professions,
income levels, net worth, zip codes or geographic regions,
and other appropriate criteria. Our targeted and compelling
invitation brings qualified and motivated buyers to see
your property and bid.
The
goal is to sell your property at the highest possible price
in the time frame that you desire. We work to give your
property the exposure it deserves. The marketing is designed
to entice interested parties to attend the property preview
period. Our staff works at the preview to encourage interested
parties to bid at the auction, and compete for the right
to own your property. We create a true “marketplace”
and a forum for deal-making. We manage a real estate event
that brings multiple seriously interested buyers for your
property together in one room on the same day. With an auction
the price is bid UP, not negotiated DOWN like in a traditional
real estate transaction. In the end, our seller’s
hear the words they have waited for….SOLD!
Auction
Process
Types of Auctions
Auction Marketing
Services
Costs
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