Auction Process         Types of Auctions          Auction Marketing          Services          Costs

AUCTION ADVANTAGES:

. Differentiate your property from all local listings

.   Your property is usually the only property, or one of a few, in your market up for auction. An auction gives buyers and local real estate brokers the perception of getting a great deal, so they investigate and tour your property.

.   High profile marketing campaign

.   Don't get lost in the classifieds or the MLS. We create a multi-tiered approach to marketing your property that includes a six-page full color brochure, direct mail, telemarketing, internet marketing, print advertising, public relations, signage, and a 5 consecutive day open house just before the auction.

.   National, regional and local exposure

.   Advertising is targeted to qualified buyers of real estate. Ads of up to a full page in size are created exclusively for your property. Many buyers of real estate are not local to the market. Our advertising reaches a larger audience so you get more interest in your property.

.   Reach more qualified buyers

.   Buyers at a real estate auction are serious. To attend the auction, and receive a bidder's number, each buyer must present certified funds from $5,000 to $100,000. In addition, a total of 10% of the contract price is due on auction day, with a closing scheduled within 30 days of the auction. Most buyers pay cash to purchase at auction, and no financing contingencies are allowed at an auction sale.

.   Choose your date and time

.   We market your property to sell on a specific date. Selling a property and the moving process can be disruptive and requires extensive planning. There are advantages to selling your property on the date and time of your choice and convenience.

.   Eliminate disruptive showings

.   We show your property during a preview period. Typically, this is a 5-day period before the auction date. This minimizes interruptions and the inconvenience of showings during business hours, on weekends, evenings, meal times, etc.

.   Bidders compete for your property

.   When multiple bidders compete for your property, prices go up. An auction usually last less than 30 minutes, which creates a strong sense of urgency. Bidders that want your property will bid up to their highest possible price to avoid missing out. A traditional real estate sale is based on the premise that buyers negotiate down the price.

.   No contingency sale

.   A real estate auction is sold in an "As-is" condition. Buyers are not allowed any contingencies, including any for financing.

.   Close within 30 days

.   The auction contract stipulates that closing shall take place within 30 days. Many cash buyers can and will close within a shorter time frame than the allotted 30 day time frame.

           Auction Process         Types of Auctions          Auction Marketing          Services          Costs